In it, the brand strongly distanced itself not only from the demonstrators, but also from the way in which law enforcement officers responded. According to Patagonia, they operate a double standard: where BLM protesters are often dealt with harshly, these people are almost given carte blanche to enter the Capitol. […]

Also read: 7 key trends in social advertising for 2021 But how do you increase the human and authentic character of your campaigns? You lay a good foundation with these pointers: 1. Use automation This seems like a strange piece of advice. Yet automation is the solution to a difficult […]

And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*. If you take it one step further and you use diversity-related themes, people […]

Parent company Procter & Gamble, which had previously bought the brand for $57 billion, wrote off $8 billion, but a direct link between the two things seems a bit far-fetched to me. Nike went a little more subtle with the Kaepernick campaign and. Despite protests and a boycott, added an […]

Socially responsible Woke so, but what does that stand for? According to Wikipedia, Woke is “an action term from American. English that refers to a greater awareness of society.” The word comes from the. Afro-American-English woken up (to wake up), also in a figurative sense ‘aware of racism problems’. And […]

The manager wonders if the ad will help sell burgers. The closing image says “Citizens?” and that has subsequently gone viral in memes where users highlight something that deviates from its original purpose. Comic by Stonetoss about citizen advertising. Comic: Stonetoss There are over 1,000 videos on the YouTube channel […]

Rather a lot of brand haters than a brand as a ship sailing past in the night, unnoticed by the masses. If you have enemies, you usually have fans. If that’s enough, then you’re a winner.’ About that product. It is always the conservatives among us who expect Coca-Cola to […]

And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*. If your communication deviates from “the norm” (from 1970) and you don’t just […]

Prepare for the first-party data future On June 24, 2021, Google announced that. It will only stop supporting third-party data from autumn 2023. The deadline was originally 2022. This gives advertisers some extra time in 2022 to set up everything in the new style and to work towards a first-party […]

These parties use the revenue from advertisements to finance their sustainable initiatives. For example, OceanHero is fighting against the plastic soup and paying people in Indonesia to clean up and collect plastic bottles. Ecosia uses the proceeds to plant trees where they are needed most. So through these sustainable initiatives […]