According to the Advertising Code Committee It Was Not Clear Enough

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According to the Advertising Code Committee It Was Not Clear Enough

At a time when the environment is becoming increasingly important, we like to make good, sensible choices. But how do you know what the best choice is? Be honest, you don’t do in-depth research on everything yourself. You rely on the information the companies provide themselves, perhaps in combination with some general knowledge you have acquired. And then you know: electric is cleaner than petrol, right? Efficient use, so more environmentally friendly than if everyone had their own scooter. However? But that turns out to be different. Partly because vans have to drive around, which constantly replace the batteries.

The Advertising Code Committee It Was Not Clear Enough

And because users handle the shared scooters carelessly, so that they are replaced much faster than scooters owned by an individual. Oops, not as green as the color of the devices suggests. Felyx scooters in Amsterdam. Complaints to the Advertising Code Committee Complaints were therefore submitted to Guatemala WhatsApp Number List the Advertising Code Committee in 2021 about the advertisements and expressions on the website. Both Felyx and GO used words such as ‘sustainable’ and ‘green’. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice. Also read: Sustainable communication without greenwashing?

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Advertising Code Committee It Was Not Clear Enough

6 tips A less absolute claim, such as a comparison, is sometimes possible. How green is an electric bicycle?  But what about an electric bicycle and the statement ‘nothing rides cleaner’? Gazelle used this in a commercial, in which the cyclists cycled between cars that were standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make. According to the Advertising Code Committee, this was not enough. There was no obvious exaggeration and the statement was too absolute. “With Green Airlines you fly climate-conscious! Per passenger, more emissions are offset than are caused.” Sounds great! Away with flying shame. Books that trade.

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