All the possibilities that marketers have now will change. Tracking cookies allow us, marketers and companies, to place cookies on external sites. This allows marketers to analyze the website behavior of visitors and respond to consumer demand. Analyzing behavior (data) generates a lot of extra revenue for companies. This way you can show the right advertisement at the right time to the right (potential) consumers in their search for a product or service. It is often thought that only marketers or companies benefit from this. That’s not quite the case. It is precisely by studying consumer data that companies can show more targeted and personal advertisements, instead of shooting with hail. This prevents noise and you as a consumer receive relevant advertisements tailored to your preferences.
Will Still Be Possible but Your Conversion Campaigns
One of those options is server-side tagging , which we’ll explore further below. This just might become the new standard. 3. The Importance of Server Side Tagging The need for more privacy protections in digital marketing ensures that the market is in flux. More and more brands are choosing to keep data in-house, so that the consequences of the loss of tracking and targeting capabilities can be negated. This with a Hungary WhatsApp Number List view to the future, because it is expected that in a while the traditional browser tags will be a thing of the past. Now I hear you thinking, what exactly is server-side tagging ? Schematic image of Google Analytics. Source: Google. Meta (the Facebook family) already took a step last year with the introduction of the so-called Conversion API, which somewhat ‘forces’ brands to enable server-side tagging. Don’t you? No problem.
Be Possible but Your Conversion Campaigns
Advertising will still be possible, but your conversion campaigns will perform less well and your CPM will fly up! And if Meta takes the first step, the rest will follow. Google knows how to respond well to server-side tagging, by touting their Google Cloud Platform as the solution. For a few tens a month you rent a server where you can manage your own tags. It will be a challenge for brands to set up this new tagging infrastructure. For many SME webshops, a free plug-in is often sufficient, such as Pixel Your Site. But for the large corporates, the challenge is greater and having their own server under management will become a serious consideration. Is your brand ready yet? In the article by Anneloes Meijers from September 2021 you can read exactly what the advantages are of server-side tagging . 4. Videos: less is more?! Videos have become indispensable on social media platforms. Especially short videos are now very popular . But what falls into the “short videos” category? Why choose short videos? Our shortening span on social media has made longer videos less and less effective. Short videos are therefore a good way to immediately attract attention.
