Dream Crazy ”by Nike became the most Indonesia Email List effective ad campaign in the world. Created with Wieden + Kennedy Portland, the project Indonesia Email List also won the Global Grand Effie Award in the Retail category. The objective was accomplished. The campaign shows how, through sport, athletes can excel Indonesia Email List in physical and mental effort and change the culture around them.
“We have seen Nike follow its sportsmanship and show caring and humanistic beliefs across diverse communities, even when faced with Indonesia Email List resistance and difficulties. Indeed, it is a beautiful, powerful and most importantly effective Indonesia Email List case that is worthy of the Iridium Effie, ”said Helen Luan, corporate vice president of Tencent and global co-president of Best of the Best Effie.
With that philosophy, Nike was able Indonesia Email List to win over the youngest and cultivate a new sector among Americans, sparking cultural conversation on social media and adding up to $ 6 billion more to the brand’s stock value.
“This was the perfect case for winning the Indonesia Email List first Iridium Effie: smart yet responsive strategy, compelling creativity and excellent results… all delivered in a context where Indonesia Email List it was required and showed real value.
“I love the presentation of Iridium Indonesia Email List Effie as it challenges the best agencies and marketers from around the world to scale Indonesia Email List new heights; in a way, it’s the Everest of awards, ”added Carl Johnson, founding partner and CEO of Anomaly and Global Best of the Best Effie Co-Chair.
The Global Best of the Best Indonesia Email List Effies invited all 2019 and 2020 local Grand Effies and Gold Effies winners to determine the most effective marketing efforts of the year in two recognitions: the first Global Grand Effies and the Iridium Effie, the most effective marketing effort around the world.
Global Multi-Region Effies
During the event, the winners of the Global Effie Award for the most effective Indonesia Email List marketing ideas of the year were announced, achieving functionality in multiple markets around the world.
With an opening panel on AR, VR and the new Indonesia Email List dimensions of connection, the virtual event where Meta sponsorship was announced was inaugurated.
“The Global Grand Effie winners are truly the best of the best, proving Indonesia Email List to be exceptional within Effie’s 4 pillars of marketing effectiveness. This work has not only been celebrated locally but has faced a jury of peers around the world. Big congratulations Indonesia Email List to all of this year’s winning teams, ”said Traci Alford, Global CEO of Effie Worldwide.
Restaurant Brands International and INGO Stockholm were awarded a gold award in the restaurant category for Burger King’s “Moldy Whopper”; Unilever Singapore, Hindustan Unilever Ltd., and MullenLowe Lintas Group earned a bronze award in the Indonesia Email List Positive Change: Social Goods Brands category for Lifebuoy’s “H is for handwashing”; and Babyshop and FP7 McCann Dubai earned a Bronze Effie for “Reframing Fatherhood” in the Retail category.
“Creating work that resonates with Indonesia Email List various regions of the world is far from easy to navigate effectively. Congratulations to this year’s Multi-Regional Effie Global Winners for this achievement, ”said Alford.