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Gillette Explained That the Brand Wants to Make

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Gillette Explained That the Brand Wants to Make

Rather a lot of brand haters than a brand as a ship sailing past in the night, unnoticed by the masses. If you have enemies, you usually have fans. If that’s enough, then you’re a winner.’ About that product. It is always the conservatives among us who expect Coca-Cola to only show how good those bubbles taste.  Apparently Coca-Cola wanted to make the world sing as early as 1971. Also that IKEA disrupted the traditional face in 1994 by putting two men at a kitchen table (preceded by Amev in 1992 with all kinds of “deviant” forms of cohabitation). But with the disappearance of geographic boundaries as well as any moral-and-ethical filter with the rise of social media, everyone has an opinion. And it will be voiced.

Explained That the Brand Wants to Make

And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*. If your communication deviates from “the norm” (from 1970) and you don’t just talk about the product anymore, but instead load Mexico WhatsApp Number List your brand with lifestyle elements – then some people apparently have to get used to that. If you take it one step further and you use diversity-related themes, people don’t understand it at all: Get Woke, Go Broke . I often come across this within the various platforms of my PhD research Marketing the Rainbow . Get woke, go broke. Get woke, go broke Originally written by writer John Ringo.

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That the Brand Wants to Make

Nike went a little more subtle with the Kaepernick campaign and, despite protests and a boycott, added an additional $6 billion. Does a brand worry about that? Is there bad publicity? Gillette explained that the brand wants to make the connection with the Millennials, ‘because they should all be woke’. I don’t think our intention was to have controversy for the sake of controversy.” Also read: Grip on working from home: from temporary solutions to smart collaboration 37 million views later, the like and dislike counter is at 835K:1,6M, so 1:2 (without the option of commenting). So it’s not that bad and there were also many vocal proponents (including celebs).

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