Have you ever wanted to belong to a group of people for a variety of reasons? This can be as banal as a football team, political party or some social cause that transcends any objective. That’s what reference groups are all about .In short, they are the groups that use themselves and their behavior as a parameter to evaluate themselves within the organizations to which they belong . The latter are called membership groups.Reference groups are taken into account in order to change their actions and thoughts to reach that team they have always aspired to. Find out more about this and how it influences the economy below:
What are reference groups?
They are a group of people who influence Turkey Phone Number Data a person’s behavior in some way , so they use it as a comparison to achieve something in the future.Let’s say that they are how we want to see ourselves in the future in a certain period of time and can be seen very often in established figures such as athletes, successful politicians and high-level executives.The concept therefore transcends economics, as many people influence a consumer’s behavior, affecting their final purchasing decision.
Types of reference groups
Reference groups are currently divided into the following Argentina Phone Number List types. Let’s see:The family is the first nucleus where a person is formed and plays a transcendental role in his or her economic and social behavior . If we go to marketing, a mother will always be an important influence when it comes to the purchase and use of beauty products.Meanwhile, a father will be a reference for his son in sports or car care products. That is why we say that the family is the first reference group par excellence, since we are a reflection of them. FriendshipFriendships are part of informal groups and are very important for socializing and establishing relationships with other human beings that nourish our thoughts and shape our way of thinking.In this sense, from a marketing point of view, groups of friends are usually formed by similarities , so many of them share preferences for certain products, which will allow you as a brand to know what they need at any given time.
