Building an optin email list is one of the most important steps in building your online business, actually it’s number two in the list of things to do when placing a new niche site online. The order of the list is the first traffic, then list of building and conversion, then sales and conversions. It is a sequence where you need to focus your attention and attention.

The biggest mistake, many new online business owners make if facing this second step. They focus on sales first and generate traffic only for sales and places to build their 3m job grades until later.

Now sales are just as important as me because they are for you or someone else but, when you are building an online business that will give a stable cash flow on the virtual automatic pilot you must follow the plan.

After you make a decision about what markets and niches where in the market you will collect a list of your money keywords and build your website around this information. Now after you have your website, your concern issue is traffic. Without traffic you will not have a list and there is no sale!

If you are really new to internet marketing online and you are not sure what optin mailing list, here is a brief description. To build a successful online business, you need to fully use your traffic generation efforts. Out of traffic that you drive to your site most will go without buying your product. To utilize your efforts as well as possible, you need to have more than one opportunity to place your product or service in front of the traffic leaves without buying.

Now, most likely visitors who go will not return to your site again. So, how do you get another chance to show them your product or service.
You build a extortion page and send traffic first. The extortion page is a webpage setting just to retrieve the name and email address. It has the form on it that allows the traffic you produce to provide their names and email addresses. When they enter their names and their email address actually subscribe to your mailing list.

What is an optin or opt-in, when your customers provide their information, it is sent to automatic respondents which will then send them emails verify the email address they entered. This email will ask if I really subscribe to your list. They will then be asked to click on the link to confirm that joining your list is what they want to do.

When they confirm by clicking on the link they give you permission to send them emails regularly, as long as they are customers for your list. The process of confirming the email address they use when registering is called double optin. This is the best way to make a list. This protects you from accused of spamming and protects customers by confirming that it really joins and not someone uses their email address.

So, how do you make visitors to release their names and email addresses. If you have used the correct keyword and you have written a good article, your visitors are interested in what your subject has. For example, if your niche is a dog training and your article about stopping dog barks. They look for this information or they might not click on your website.

Now you have visitors who are interested in your extortion page and you offer them a free subscription to your bulletin filled with information about dog training and tips on how to stop barking dogs. At this time it was enough to get their names and email addresses. But today it becomes a little more difficult to squeeze that information from visitors.

Today you must offer some thing your potential subscriber sees as valuable and they want it enough to relinquish their information for. So, to build your list you must first create an irresistible offer. You can do this by using PLR (private label rights) content related to dog training or whatever your niche is. Create a eBook or books, add audio to the book, add videos about dog training create reports. These must be good quality and presented to your visitor in a way that gives them a high preserved value.

Now don’t look at this as just something you are giving away. This is the start of your relationship building process. Your goal here is to create a list of buying customers who know, like and trust you. This mailing list will prove to be vary valuable to you because a list of buying customers will continue to buy from you over and over. You can create cash on demand with this list.

But you must first build your optin mailing list of potential customers, those are the visitors who sign up from your squeeze page, you give them good information, tips and free gifts related to your niche and promote your products to them in the process. When they make a purchase they will move from your list of potential customers to your mailing list of buying customers. That is the list you hear about “The Money Is In The List”.