What is an email list?
Simply put, the email list is a database that stores the chiropractor email list of names and email addresses that you make that allow you to communicate with people who have given you their permission to receive your email or bulletin. Now it’s important to note that you can’t add people to your own email list, they have to confirm that they really want to receive information from you.
If you think about it in the offline world, it is equivalent to giving the name of the brick and mortar your name, telephone number, and / or address, where they can then send promotional material, coupons, or bulletins. This is the same thing, but with the internet.
There is a good chance that you are at least one, if not some, the email list already. So, now we have a good understanding of what the email list is, I want to discuss the benefits of building an email list for your online business (no matter what business, email lists can make a big difference in recurring income).
Benefits of Building Email Lists
I want to make a quick list for you, and then touch at any point, so below are some of the main benefits to build an email list for your online business:
Allows you to communicate with previous customers
Lets you send promotional emails to previous customers
Lets you not know new customers / services before
Allows you to do everything above, but with customers who haven’t bought from you. (Have you started to see the benefits?)
Now let’s touch the above, for example, let’s say that someone comes to your website and buys a product. Now, if they don’t have a way to register for updates from you, there is a good chance you might never see it again. If you have never seen that customer again, you must focus your efforts to send more new traffic to your website every day. Now let’s imagine that they are part of the list of your customers and they have chosen-in to receive updates in your future. You have a new product release, and you send an email to your customer, now you have the opportunity to send pre-qualified buyers directly to your website by pressing one button. It sounds good right? Well, it’s important you don’t send your customers to many messages in a short time, or you finally send spam, and you will lose them through un-subscription options.
Maybe you bring the real inventory you send, and now it’s time to make room for some new products in. What kind of way to issue these words and carry out this goal by sending an email explosion that has a coupon code for percentage off, only for your loyal customers! Wow, doesn’t that make them feel special, and help you achieve your goals to move the product?
It also gives you the opportunity to do what is called “pre-sales” to your customers who have not bought from you. You see, you can see your list of emails into buyers and non-buyers, which allow you to send different emails to various segments. You can send emails and information coupons to your non-buyers, and increase the chances they actually buy a product. And without them being on your email list … this will never happen because you will not be able to communicate with them otherwise.
But I have enough talk about the benefits, I’m sure your mind is competing with ideas, I know I was when I started. Now let’s talk about some ways you can really build this list.
How to build an email list
The first thing you need to do is set up what is called auto-responder. There are free and paid options, and each has its benefits. The best is doing research and try what you feel will work best for you. Auto-responder is what will allow you to manage and send an email to your list, and make a box (called an opt-in box) where people will truly subscribe to your list.
Now that you have your auto-responder and your emails ready to go, you just put your opt-in box onto your website and start sending traffic. You will want to place your opt-in box somewhere noticeable, but not in the way of your main information. If you have a blog, you can ask nicely for your readers to subscribe for future updates via your opt-in box.
The toughest part about building a list is getting the traffic to your website. This is of course assuming that you have a website that provides quality information that fills a need to the online community in which you choose to serve. It is very important that the information you provide is not just a bunch of spammy words or a sales pitch. The best thing you can do is to help educate others, become an online authority in your subject. Be the expert, and when people need what you have, then they know who to buy from, you, the person they trust.
Do not abuse your email list, do not spam your subscribers, and do not send them “junk mail.” Keep driving traffic to your site by placing links on other relevant blogs, writing articles like this one, and placing a link or two to your website. Do some SEO research and optimize your site, or hire it out if you have the funds. These are all ways that you will get relevant, targeted traffic to your website where your content and opt-in will do the rest. It is best if you can update your content (Blogs work great for this).
