Tweets or Facebook posts can have millions of views. But they arouse the greatest interest in the first hours and days after publication. It is very difficult to cool down lively emotions with factual messages. Sometimes the effect is brought by non-standard marketing activities , such as a witty post referring to the situation, other times seriousness and substantiveness win . Interestingly, sometimes no comment is the best strategy in a crisis situation. And this PR tool is also use by a seasone PR specialist from time to time.
About the brand on the Internet
Latest trends in public relations The widespread availability of tools for monitoring and analyzing trends on the web allows for much more effective planning of PR activities (public relations activities) than in the past. Previously, the marketing and PR phone number list audit was available only to the biggest players. Smaller ones could at most conduct a survey among customers. Today, the activities of competitors on the web can be observe, and even analyze and measure. It is also much easier to analyze your own brand image. Thanks to this, before the PR campaign starts , problem areas and strengths can be precisely determine.
Also in social meia The tools analyze
It is possible to specify the target group and even plan which communication channels will allow it to be reache precisely. Another novelty is the function Youtube User of the e-Ombudsman. This is a slightly freer form of expression than in the traditional PR department, and above all, activity only online, in an environment such as social meia and blogs. PR activities It is worth knowing that the eitor of a popular national newspaper receives, on average, several dozen press releases per day in his e-mail box. This prompts public relations specialists to more and more non-standard actions. This is relate both to the innovative form and content of the e-mails themselves, as well as to the return to off-line activities.