Making Clear Comparisons and Adding Nuance to Your Claim

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Making Clear Comparisons and Adding Nuance to Your Claim

Again, the claim is too absolute and substantiated, while consumers get the idea that they are doing a good deed when they fly with this airline. Shadow of airplane flying over forest. Everyone knows how a hybrid car works Honda reported on its website that one of its cars is “fully self-charging.” What do you expect from this car? They also mention that no plug is needed. The Advertising Code Committee says that consumers now know how a hybrid car works. That it can also be self-charging, by storing the energy generated during braking. So far so good . But hey, fully self-charging, is that the same?

Clear Comparisons and Adding Nuance to Your Claim

Not according to the Advertising Code Committee. Because of this, people might think that the charging of the battery is not dependent on the petrol engine at all. Honda therefore had to change the expression. You should not only make environmental claims, you should above all fulfill them. Meeting ISO standards is not enough It should come as no surprise that Shell now knows very well how the Advertising Honduras WhatsApp Number List Code Committee works. Shell has also won several times with regard to complaints about environmental claims. The complainant has shown through several scientific studies that full compensation is (probably) not possible.


Comparisons and Adding Nuance to Your Claim

For example, because trees still have to be planted and only provide the right effect later, but also because CO2 credits are mainly bought with them. Shell defends itself by, among other things, reporting that they comply with ISO and other standards.  According to the Advertising Code Committee, this is not sufficient. Go green You should not only make environmental claims, you should above all fulfill them. Green is something you should do, not just say you’re doing it or going to do it. Making clear comparisons and adding nuance to your claim will help with this. It is therefore okay to promote the positive environmental aspects of your service or product, as long as you are careful in your assertion.

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