Marketers Eagerly Make Use of Such Consumer Profiles

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Marketers Eagerly Make Use of Such Consumer Profiles

Hoarding data That customer data became gold. The result of this development is that the online world now revolves around data, data and more data! And the consumer notices that.  Many websites also try to collect data from site visitors. They think they should do that by making access to their site dependent on accepting cookies. Often in a very irritating way. Through cookies, users are forced or tempted to allow their data to be used. This makes the cookie law counterproductive in practice. With all that data, customer profiles are built. The tech giants in particular are in a position to collect data from a variety of websites and online behavior. This gives them the power to characterize a consumer and to determine what needs he has. At least that’s what they think. Also read: First party dates first!

Eagerly Make Use of Such Consumer Profiles

Answers to the most important questions Consumers are hardly aware of how people think about them and ultimately decide. His free will and choice are disappearing, his world is getting smaller and smaller and manipulation is lurking. It should no longer be about the collection or availability of data, it should be about Indonesia WhatsApp Number List the use of available data. Data has become so valuable that the customer is now a victim of his own data. This has gone so far that a concept such as “filter bubble”, placing a consumer in a certain group on the basis of available data, is becoming an important trend. The growing importance of data and its collection are now leading to actions under the guise of privacy. It is understandable that governments have reacted impulsively to counter these developments.

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Make Use of Such Consumer Profiles

So also that everyone is suddenly talking about his “privacy”, the alleged protection of his own “I”. But those privacy-based responses don’t solve anything and turn out to be counterproductive. Trying to prevent the dissemination of data is therefore a pointless and outdated approach. It even goes so far that consumers are willing to give up their privacy. They make their data available for free or paid. More is now known about every person online than he remembers about himself. It’s about how companies handle our data It should therefore no longer be about collecting or making data available.

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