The video platform has sent a letter to brands, media agencies and major content creators detailing its new initiatives. To help protect underage users and prevent ads from playing alongside offensive or illegal content. Last week, several major advertisers including Disney, Nestle, McDonald’s, AT&T and Epic Games halted their YouTube campaigns after a 20-minute video posted by blogger Matt Watson demonstrated how pedophiles use comment threads in videos to networking and sharing links to pornographic content. Although many of those videos feature minors involved in seemingly harmless activities. It also comes just after the US Federal Trade Commission (FTC) issued a hefty fine to the. TikTok app for alleged violations of child protection laws , according to the TechCrunch portal .
Parties Also Say Marketers Are Now More Prepared
Advertisers such as Disney, Nestlé, McDonald’s or AT&T paralyzed their campaigns on YouTube Already last week, the platform reported that it had begun disabling comments on “tens of millions of videos” that “could be subject to predatory [behavior]” as well as “reducing the discoverability” of content that Greece WhatsApp Number List had been posted. been noted, put an end to offending accounts, and “increase accountability” among the creator community. Now, the letter sent by YouTube to advertisers, agencies and influencers, states that this effort will continue and. Expand “in the coming months”. With the ultimate goal of prohibiting comments on all videos that feature “younger minors”, as well as those that include older minors but that may attract predatory behavior. It has also published in its blog the information regarding this update in its policies.
Also Say Marketers Are Now More Prepared
These measures could also apply to other areas of concern, such as conspiracy theory and anti-vaccine videos. Which are particularly problematic for advertisers. Marketers are now more prepared to take action , such as suspending advertising on platforms that don’t meet established standards. But rather that it is here to stay”. Do not miss anything from MarketingDirecto.com and join our Telegram LaLiga, within the framework of the Mobile World Congress (MWC), has presented in Barcelona some of its latest technological innovations in an interactive showcase where it has shown, in collaboration with Mediapro, some of the secrets hidden behind the scenes of football.
