In October last year, we already previewed the social media trends for 2022 . Here we saw that the metaverse and privacy are big factors to take into account this year. It should therefore come as no surprise that these topics also come back in the field of social advertising. In this article I will take you through the 7 most important trends for social advertising for 2022, so that you too can get the most out of your budget. 1. AR/VR in advertising, on to the metaverse AR (augmented reality) and VR (virtual reality) continue to grow enormously worldwide and we are increasingly confronted with this in everyday life. Whether this is with online shopping or with cool games that you have started playing. If we are to believe Facebook, AR and VR are not so much the future anymore, but the beginning of a whole new era that has already started. They therefore fully integrate this into their strategy. Are you ready for the ‘Meta’verse?
Deloitte Recently Released a Survey Stating
Snapchat and Deloitte recently released a survey stating that by 2025 there will be more than 4.3 billion AR and VR users in the world. In 2021 this was 1.5 billion. The largest target group is ‘the millennials’, followed by Generation Z, X and the boomers. In short, nearly 75% of the world’s population will be using AR and VR apps by 2025. The role of AR filters Companies implement AR filters to make Hong Kong WhatsApp Number List shopping via the internet (social) easier for consumers. For example, you can virtually try on new glasses and try lipstick for a while. It is expected that many more applications will be added. In addition to shopping, there are also apps that make it possible to place objects in a room, such as a car, which you can then walk around and ‘sit in’. By means of AR Filters you can lift your (video) content to the next level . Research has shown that people watch AR videos 4 times longer (75 seconds) than regular mobile videos. AR also has a higher stickiness factor. The content remains 70% longer among the target group than non-AR.
Recently Released a Survey Stating
Also read: Inspiration! 13 formats for content on social media metaverse Metaverse is one of the most discussed topics of 2021. Although Facebook took the first place with the announcement of the new era and its new brand name Meta, this topic has of course been alive for some time for the business sector that develops and offers AR/VR products and services. What about Second Life, from 2003! Brands are also starting to sniff the metaverse. For example, Nike and Zara have already launched stores within the CEEK metaverse application. Nike even bought a studio specializing in designing “shoes for the metaverse.” Will a whole new digital commercial revenue model including associated advertising culture open up in the future? We think so. Trend for social advertising. Source: Advertising . 2. The end of third-party cookies is (finally) in sight! Google announced years ago that they were going to ban third-party cookies from their browsers. They have postponed it until 2023 for now . So we still have 12 months to prepare for this. What effects will this have on social advertising? Google indicates that data tracking via Chrome will not be the same from 2023.