Plant trees while using a search engine 4. Send on POAS (the new ROAS) 5. Prepare for the first-party data future 6. Create more headlines and descriptions 7. Simplify your account structure 1. Relinquish control with Auto Applied Recommendations Google is automating more and more work of SEA specialists. AAR […]

Many people within Amazon are able to make these kinds of decisions on a daily basis. This happens on a large scale every day. This foundation allows Amazon to use its size in a fantastic way to implement even more improvements and innovations. The only thing that doesn’t change is […]

Everything is related to each other, so it is especially important that everyone within the team focuses primarily on achieving the overarching objectives. For example, cannibalization could allow Google Ads to grow at the expense of SEO, which is obviously not in the best interest of the business. 20.  The […]

Stop with fixed marketing budgets, take the brake off your return If you work according to the principle that every dollar invested in marketing must contribute to the financial company objectives at the bottom of the line, then it does not make sense to work with a fixed marketing budget. […]

That way Amazon earns back the hardware. The payback period is then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that test whether it works or not. In this way, the investments of both […]

The economies of scale and network effects of platforms are so great that they will continue to . Expand their positions in the coming years. This provides advertisers with many opportunities, but also brings with it the necessary dilemmas and challenges. This is logical, because the place you occupy as […]

Retention as a basis, but also as an opportunity for growth Good retention figures should always form the basis. However, that does not always appear to be the case. The acquisition costs per customer are now very much on the minds of many advertisers. Strangely enough, this unfortunately does not […]

As a company nowadays you have to be in many different. Places at the same time in order to meet all expectations. Not all customers pick up the phone or send an email. But they also want to be able to send a WhatsApp message or an Instagram DM. And […]

Fundamental to the way we measure is the use of third-party cookies. On the other hand, privacy has also become an important social issue. We have many discussions about what we can and cannot measure, ask questions and voice our concerns. Now that the big technology companies have moved to […]

Chinese influencers collaborate with l’oreal.  Facebook already launched the Facebook Live Shopping Fridays last year and Amazon is also experimenting a lot in this area. With its own streaming platform that hosts daily shows about fitness, cooking and makeup, the possibilities are endless. 5. B2B will continue to grow strongly […]