They simply grow up with it. More than 55% (!) of teenagers use voice search on a daily basis. 11.5% of smart speaker owners use it at least once a month to also transact. Until now, many open questions have been asked via voice (how, what and where). Google and Amazon on alert Voice puts all tech giants on edge. Google and Amazon are in a perfect position to become voice leaders. Due to the large amount of data that they already collect and process, their technology almost automatically becomes a bit smarter and more accurate every day. Because it becomes smarter and, above all, more accurate, more people will start using it. A winning flywheel. Not unimportant is the fact that the business model of one of the most valuable companies in the world (Google) nowadays is based on the sale of clicks.
Poses a Number of Challenges Especially for Companies
Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don’t have to be a visionary to realize Ivory Coast WhatsApp Number List that online video advertising is also benefiting from this change in consumer behavior. Image source: Google In addition to changing consumer behaviour, an important driver of this growth is the interweaving of branding and performance . It is very important for advertisers to map out the actual (financial) impact of video advertising in addition to reach, so that they can view it more as part of the total funnel.
A Number of Challenges Especially for Companies
This poses a number of challenges, especially for companies with a complex customer journey . Not least when it comes to tracking . But the choice is actually simple. It just deserves attention, because video also offers an excellent opportunity to diversify within your online marketing effort. Unlike search ads, there’s a lot more competition when it comes to video. In addition to YouTube, channels such as Facebook, Instagram, TikTok and LinkedIn can also form an inexhaustible source for getting more return from every online marketing dollar. 4. Live commerce: it’s showtime! In May 2016, Alibaba pioneered Taobao Live . During Singles Day, Alibaba already realizes many billions of dollars in turnover with the help of live commerce . During online live streams, advertisers combine multiple needs. Users can watch and shop at the same time, as well as enjoy some entertainment.