Can a bad ad be better than a good one? Just so that people talk about you? Believe me (and check on someone else’s example) – it is not so! A good advertising slogan fulfills the main task – ensures sales. An unsuccessful one is remembered at best. The degree of effectiveness of a slogan can be assessed when .
What is a slogan
Is an advertising slogan, a motto that contains a short and effective formulation of the advertising idea. “Don’t let yourself dry up!” you involuntarily recall Sprite when passing a drinks stand in the summer. The purpose of such formulations is to evoke a certain association with a company or product in users. However, if the slogan does not convey the desired idea or forms an ambiguous idea of the brand, such a story causes negative emotions in consumers.
Can a bad ad be better than a good one? Just so that people talk about you? Believe me (and check on someone else’s example) – it is not so! A good advertising slogan fulfills the main task – ensures sales. An unsuccessful one is remembered at best. The degree of effectiveness of a slogan can be assessed when .
A Telegram database usually contains telegram database information about Telegram users, such as their phone numbers, usernames, or group memberships. This data is sometimes used for marketing, contacting people, or analyzing trends. But, gathering and using this data without clear permission can break privacy rules like GDPR and Telegram’s own rules, which don’t allow sending unwanted messages or collecting data without consent.
Successful slogans
L’Oréal has released a series of manifestos about self-confidence by famous women, where no specific brand product is advertised. The video is about how important it is to accept yourself with dignity and without makeup. Deep emotional text performed by Kate Winslet makes you believe in yourself. About five years ago, we developed a slogan for the BUDUSUSHI chain of stores. It goes like this: “Mmm. And you’ll like it.” The idea was to evoke a feeling of confidence that it would be delicious. And it worked. The client even registered the slogan as a trademark.
Toyota Drive your dream
Who doesn’t want to make a dream come true? This self-sufficient slogan speaks for itself: people don’t buy a car, but a lifestyle they aspire to. The idea is to lead the audience to the desired action – buying the ideal car: reliable, comfortable and safe. Most perfect slogans become memes: memorable phrases associated with a specific situation and emotion. “Free Cash Register” is a perfect example of the memeification of a restaurant chain’s working phrase, which has become the basis for many memes.
There are some things you can’t buy
The gist of the ad is that a woman special database material buys two tickets to the theater for the premiere, an expensive velvet cape, binoculars – all these are just ordinary things. But more important are the priceless feelings that cannot be bought for money – to repeat the first date with her husband. The slogan caught on and entered into common usage.
Dima, wave to mom
This phrase is remembered by viewers of the 1990s. A woman from the provinces came to see her son, who is standing in the honor guard. She tries to attract his attention with stories about home. This short story shows the real life of the people. The soldiers in the honor guard are forbidden to move, but the people standing next to the woman, in chorus, ask Dima to wave to his mother, reminding us of what is important – love for parents and its manifestations.
NIKE. Just do it
A motivational slogan that helps to achieve usa bu success not only in sports, but in any field. “Stop thinking, doubting, dragging your feet”, just go and do it. The video instills confidence and gives strength. A slogan can be inspiring “Just Do It” or stating “National Treasure”. The basis of almost all successful slogans is internal energy and brevity. We recommend that brands do not consider a slogan once invented as a constant and adapt it each time to both the audience and the context of the time. Rarely does a slogan turn out to be ideal right away. Whatever is best perceived by the audience and works for the brand is the option needed here and now.
IKEA. There are things more important than things
In the foreground are relationships between people: they quarrel, make peace, rejoice, and IKEA items fade into the background. After all, at such moments, people rarely remember things. The video reveals simple human values: kindness, care, honesty, love for home, even if it is not ideal. The advertising slogan encourages us to check this statement personally. That is the main goal – to lead a person to a purchase. In addition, the phrase works as a USP, distinguishing the candies from competitors.
