You gain greater brand authority when people recommend or review your products. The more people talk about your brand on social media, the more authoritative it is. According to research by HubSpot, 84% of marketers surveyed said. “Six hours of social media marketing per week is enough to significantly increase traffic to your website. Search engine bots use social signals when ranking, which means SMM will help your SEO (Search Engine Optimization) efforts. By engaging with customers through social media, you can virtually answer questions, reducing customer service costs. Interaction is also important for brand development (which is why you should encourage positive and negative reviews). When there is a customer complaint on social media. You will be able to respond faster, then you can publicly apologize and take action.

The Information You Gain From Identifying Your Target Audience

You need information on your target audience’s age, habits, income, interests, likes and dislikes, objections, and motivations to come up with the right message. Conduct competitive research The goal of your SMM campaign Georgia Email List should be to provide a better alternative than what your direct competitors offer , not to compete with everyone on the Internet. Therefore, you should study what your direct. Competitors are doing so you can fill in the gaps and improve your strategy to outperform them. Identify 3 to 5 direct competitors and research things like number of fans/followers, frequency of posting, type and context of posts, and reactions to fans. use different channels While your target audience should dictate the channels you use, research shows that you should use more channels to expand your reach .

Information You Gain From Identifying Your Target Audience

You have to generate the right type of content, at the right time and with the right frequency. The type of content (text, images, videos, links) should be based on the product being pushed, the channel, and the understanding of the target audience. Social Media – PM The context should suit the voice of the business. Posting frequency should strike a balance between annoying followers and effective messaging. Even if you want to keep it in-house, you still need a budget for people and monitoring tools. Interaction is also important for brand development (which is why you should encourage positive and negative reviews). When there is a customer complaint on social media, you will be able to respond faster, then you can publicly apologize and take action.